The 2011 Emerging Issues Prize for Innovation challenge college students to work collaboratively and come up with an innovative idea to address/decrease childhood obesity in North Carolina.
There were 24 teams that submitted applications, and one award. With more than 4,100 votes were cast the winning team was from University of Chapel Hill (UNC) for “Sqord.”
The winning team from UNC used their award as seed money to start their own company, Sqord.
The students paired with Texas Instruments to develop a pilot for their product, an incentive-based game sparking kids’ exercise using wrist-worn accelerometers. They merged toy technology with a computerized activity tracker to get children to exercise. Using game technology and a rewards system, children learn the benefits of exercise through an entertaining interface.
The program is currently in its second pilot, and Sqord recently won the Blue Cross Blue Shield Health Innovations Challenge. They received $20,000 for product development.
Learn more about Sqord here.